2011 Top Design Trends in Hospitality

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2011 Top Design Trends in Hospitality

Because you share in the ever-evolving design and hospitality industry, I wanted to share this very enlightening article with you. Unique hospitality concepts create an experience far beyond a place to simply rest while traveling. Hotel designers continue to create well-executed floor plans and specify opulent finishes; they are also strengthening brands through the use of distinctive sensory experiences that will long stay with the guest when they return home. Hotel Design in 2011 is about edgy spaces that throw unconventional hotel notions out the lobby door and indulge the guest in creative ways.

Thank you to Andrew Freeman & Co. for his article (Andrew Freeman & Co. is a high-energy hospitality consulting agency with a unique blend of expertise in marketing, public relations and creative services).


Mood Lighting

Digital art in guest rooms and public spaces can be customized endlessly to provide an actively changing source of interest. It can be swapped out seasonally and it can be altered to match the mood any time of day or night. It can also be customized for special onsite events. Catch guests fancy again and again and again…

The Stanford Court Hotel (San Francisco, CA)

The Stanford Court Hotel (San Francisco, CA)

EPIC Hotel (Miami, FL)

EPIC Hotel (Miami, FL)

Hotel Lucia (Portland, OR)

Hotel Lucia (Portland, OR)

When We Say Relax, We Mean It

Hotels are shedding the layers and going casual. It’s only a matter of time before hosts and concierges ditch the full fledged uniforms and adopt a corporate casual dress code. Expect to see people behind the front desk in jeans and unique branded shirts or blazers, and less formal and friendlier service style.

Examples: Axel Hotels (multiple locations worldwide)

Heavy Petting

Dogs are the new kids. Offer dog walking services, provide pet food and a menu of doggie in-room amenities including water bowls, beds, food dishes and toys. Put a sign in the lobby that introduces the daily pets in residence. Guests with pets are lapping it up.

Hotel Lucia (Portland, OR)

Hotel Lucia (Portland, OR)

Hotel de Luxe, (Portland, OR)

Hotel de Luxe, (Portland, OR)

Hotel Palomar (nationwide)

Hotel Palomar (nationwide)

The 2011 Collection

Hotels are partnering with fashion designers for the hippest new hotels, creating a truly unique experience. Expect bedrooms and public spaces to be dressed like never before.

Betsey Johnson Eloise Suite at The Plaza Hotel (New York, NY)

Betsey Johnson Eloise Suite at The Plaza Hotel (New York, NY)

Maison Moschino (Milan, Italy)

Maison Moschino (Milan, Italy)

DYO Design

Chalkboard walls, white boards and removable paint give guests artistic outlets and creative license to really personalize the experience. Not to mention something to talk about.

Jupiter Hotel (Portland, OR)

Jupiter Hotel (Portland, OR)

White boards and markers at Hotel Keen (Palo Alto, CA)

White boards and markers at Hotel Keen (Palo Alto, CA)

So Long Slim Gyms

Always the afterthought, workout centers will take center stage with spa partners and fitness gurus chiming in on design, equipment and class schedules.

Scheduled local hikes at The Lodge at Sonoma (Sonoma, CA) in conjunction with Raindance Spa (Sonoma, CA)

Scheduled local hikes at The Lodge at Sonoma (Sonoma, CA) in conjunction with Raindance Spa (Sonoma, CA)

Green or Envy

If you don’t go green, you’ll be envious. Many corporations and companies now require that hotels and convention centers offer Green Meetings. In-room amenities should not only be ecologically friendly and based on organic ingredients but they should come in recyclable, biodegradable packaging. If you don’t make the grade, you don’t make the green.

The Allison Inn Spa (Newberg, OR) Certified LEED Gold Hotel

The Allison Inn Spa (Newberg, OR) Certified LEED Gold Hotel

Other Examples: Starwood Hotels (nationwide); Hotel Monaco’s Earth Care program (San Francisco, CA)

Edible Arrangements

The 100 mile diet is now moving to hotels and spas as they embrace the same philosophy. They are pulling ingredients from the kitchen to create beauty and health treatments and offering farmers markets tours and cooking classes.

Chef Banks White Berkeley Farmers Market Tours at Hotel Shattuck Plaza (Berkeley, CA)

Chef Banks White Berkeley Farmers Market Tours at Hotel Shattuck Plaza (Berkeley, CA)

The Grape Escape spa treatment at Raindance Spa (Sonoma, CA)

The Grape Escape spa treatment at Raindance Spa (Sonoma, CA)

For Eatsakes!

Bring home a taste of your trip as hotels provide a small taste of the experience by selling customized and special locally produced edible souvenirs. Some hotels are even creating an entire marketing hall experience (see Marketing 101 Day or Night).

Adour Macarons at St. Regis New York (New York, NY)

Adour Macarons at St. Regis New York (New York, NY)

Jeffrey Chodorow Food Parc at the Eventi Hotel (New York, NY)

Jeffrey Chodorow Food Parc at the Eventi Hotel (New York, NY)

The Plaza Food Hall at The Plaza (New York, NY)

The Plaza Food Hall at The Plaza (New York, NY)

Club Bed

Hotels sport dual identities as they offer multi-use spaces that function as dance clubs and music venues. Jet-setting guests are drawn to the scene while locals provide a steady stream of traffic even during the low season.

Tao at Venetian (Las Vegas, NV)

Tao at Venetian (Las Vegas, NV)

Infusion Lounge at Hotel Fusion (San Francisco, CA)

Infusion Lounge at Hotel Fusion (San Francisco, CA)

Bust a Movie

Some hotels include movie theaters for private screening events or even movie nights for guests and locals. Guests like the perks, but owners like the profits that come from an alternative revenue source.

Crosby Street Hotel (New York, NY)

Crosby Street Hotel (New York, NY)

The Pearl Hotel (San Diego, CA)

The Pearl Hotel (San Diego, CA)

Hotel de Luxe (Portland,OR)

Hotel de Luxe (Portland,OR)

Book a Room

Creative sales and marketing teams have read between the lines and started brokering exclusive book deals which can lead to onsite book launch parties (and the marketing/pr potential that comes with them) and signature in-room reading. Hotels can hold book signings in the lobby, install a lending library, rent kindles and preload kindles with the reading of choice for any guest.

Examples: Rosewood resorts partnered with Random House, HarperCollins and other publishers to offer books not yet available in bookstores

Duvet-Vous Couchez Avec Moi (Duvet-Sleep with Me)

Hotels across Europe have been outfitting beds with featherweight slip covered comforters in lieu of full sheets. It cuts down on laundering and is faster to make while providing a clean and modern aesthetic. Expect to see them more frequently in the US.

Art Hotel Koln (Cologne, Ger.)

Art Hotel Koln (Cologne, Ger.)

Hotel Alstadt (Vienna, Aus.)

Hotel Alstadt (Vienna, Aus.)

Table Tends

Bartenders at hotel bars and restaurants move tableside (and offer room service) in the ever-growing appetite to watch the show. We’ve moved from the tableside flambé to DIY drinks and in-room bar service.

Bloody Mary at Aurea at The Stanford Court Hotel (San Francisco, CA)

Bloody Mary at Aurea at The Stanford Court Hotel (San Francisco, CA)

Credit App

As hotels embrace and adopt modern technology, guests will be able to check in and check out with the swipe of a phone. Call for room service – and have it billed to your phone – your iphone. Hotels will work with services similar to Paypal and Bling Nation to provide direct billing to mobile devices. You’ll be able to swipe your phone to enter your room too.

Flight Attendance

Hotels offer guests a smooth landing by providing remote check-in at the airport upon arrival.

Examples: The Peninsula (Beverly Hills, CA); AnaYela (Marrakesh, Morocco)

Smaller Is Better

Hotels are giving more love to groups of all sizes, especially the smaller ones.  From intimate weddings to small business retreats, guests will see more ease in booking and complimentary incentives come their way as hoteliers are continuing to look for ways to fill their rooms and meeting spaces throughout the year.

Examples: Kimpton Hotels & Resorts’ Small Groups Made Simple program; River Terrace Inn’s More, More and More Meetings Package (Napa, CA)


Please stay tuned for Absolute Procurement’s September blog which features the second half of this article: Restaurant Trends in 2011.

Absolute Procurement is a full-service FF+E Procurement company specializing in managing the procurement process for projects of all budgets, sizes, and scope.  We would love to hear from you; please contact carrie@absolute-procurement or (503) 708-0262.

Sincerely,
Carrie Gates

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